Thursday, 8 May 2014

Rationale

For our Kaitiakitanga project, we explored the idea of economic sustainability in today's society. Through our animation we wanted to convey the message that wealth is not sustainable. We chose to represent how easily someone can crumble from privilege to poverty by telling a story about the downfall of one man.
 At the beginning of the animation, the man sitting on the step is recently unemployed and has nowhere to live. To convey the slow change and decline we decided to represent the image as a time-lapse, having the environment subtly change alongside the protagonist to reflect his situation. In after effects we mostly played with opacity to give an impression of the gradual change you'd see in an extended time-lapse, almost with a stop motion effect.
He is seated with a box of his old possessions, all of which are useless to him now, to show the frivolity and the warped priorities of our society.Throughout the story, his living situation, wellbeing and the environment around him continues to decline, while the rift between the rich and the poor widen. We wanted to highlight the widening gap between the classes that is present in society, and show how many people ignore those who are in poverty. By using overdramatic silhouettes of happy people  moving through the window  contrasting with the main character, conveying the problematic issues surrounding economic stability and the obliviousness of those in wealth to the issues just sitting on their doorstep.

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